WHY AGUA CALIENTE COLLECTS PERSONALLY IDENTIFIABLE INFORMATION
Agua Caliente collects information in a variety of different manners for multiple purposes, including: (1) to help us continually improve the services we offer, (2) to improve the utility of the Sites, and (3) to provide you and other interested visitors with information about promotions and other materials through e-mail and other communications that we believe will be beneficial to you. We will not share, sell or transfer personally identifiable information about you to third parties to use for their own marketing efforts except as outlined below or with your approval.
HOW INFORMATION IS COLLECTED BY AGUA CALIENTE
NON-PERSONALLY IDENTIFIABLE INFORMATION
On a regular basis, the Sites collect information about you that is not personally identifiable. Some examples of such information may include the type of browser you are using, what sites you came from, what pages of the Sites you visit, how much time is spent on those pages, and the pages from which you exit the Sites. In addition, Agua Caliente collects some non-personally identifiable information in the manners described below:
If you do not wish to receive the benefits of these cookies, you may set your browser to reject them. You should consult the instructions of your particular browser on how to do this. However, please be aware that rejecting the cookies could affect your ability to perform certain transactions on the Sites.
Your personal information may be shared with reputable third parties but only for use in campaign delivery or to provide more relevant advertising. Your personal information may be combined with additional information provided by you at registration or augmented from other data sources in order to provide more relevant campaigns to you. We will never rent your personal information without your consent.
PERSONALLY IDENTIFIABLE INFORMATION
Agua Caliente does not collect personal information from visitors to the Sites in any non-obvious manner. In order to provide you with more effective and personalized service, Agua Caliente does, however, collect personal information such as names, addresses, e-mail addresses, credit card information, and other information in a variety of manners, as described below:
When you purchase an item through our Sites such as at our online store, we will ask for your name, the type of credit card you intend to use, your credit card number, your billing address for the card, and the card's expiration date. This information is necessary in order for us to bill you for your purchase. If your billing address differs from your shipping address, or if you intend to send your purchase to a third party, we will ask you for additional name and address information in order to fulfill your request. As described above, Agua Caliente will create a private account for you based on the information you have provided; this account is designed to make your future visits to the Sites even more personal and efficient.
Agua Caliente mayalso combine this information with any other data we have collected about you using our offline resources. Unless you indicate at this time that Agua Caliente may only use this information for limited purposes, Agua Caliente may use it for future reference when, e.g., we provide you with offers for future stays at our hotels or resorts or other information we believe may be of interest to you.
Agua Caliente will never share any of your personally identifiable data with any party not affiliated with Agua Caliente without your express written consent, except as provided below.
- NON-PERSONALLY IDENTIFIABLE INFORMATION
HOW AGUA CALIENTE USES PERSONAL INFORMATION
AGUA CALIENTE SHARES THIS INFORMATION WITH ITS SUBSIDIARIES AND AFFILIATES
Unless you have specifically limited how Agua Caliente may use your personally identifiable information, Agua Caliente will place that information into its database that may contain information we have collected about you via the Sites as well as offline and use it to send you future e-mails and correspondence about promotions, special events and/or other items we believe may be of interest to you. The information in this database is available to designated persons at Agua Caliente and its subsidiaries and affiliates including those that operate Agua Caliente.
Agua Cliente treats the information you provide as confidential information and takes reasonable measures to ensure that it is only available to designated personnel for use in connection with Agua Caliente's business. Agua Caliente may use third parties to assist it with fulfilling your requests, completing your reservation, forwarding you material, or similar functions. These third parties are under a contractual obligation to not use this information except for these limited purposes. Except for these exceptions, or in the event that Agua Caliente sells an entire line of business relating to a particular web site, or in the event of a "special circumstance," [See Sale of Assets and Special Circumstances] Agua Caliente will not sell, share or transfer your personal information to any entity outside of Agua Caliente.
AGUA CALIENTE MAY COMBINE ONLINE INFORMATION WITH OTHER INFORMATION COLLECTED ABOUT VISITORS TO ITS SITES
In addition to the above, Agua Caliente will combine the personal information it collects online with information it collects through offline methods, including but not limited to surveys, guest comments, and market research. You may opt out of receiving e-mail correspondence by logging into the E-mail Offers sign in on any Agua Caliente site.
If you prefer not to receive further emails from Agua Caliente, click on the "unsubscribe" link found on the bottom of all our email communications.
- AGUA CALIENTE SHARES THIS INFORMATION WITH ITS SUBSIDIARIES AND AFFILIATES
Nevertheless, when disclosing any personal information, you should remain mindful that, as with all e-mail sent via the Internet, your information may be intercepted without our consent by unscrupulous members of the public and, consequently, can be collected and used by others without your consent. In addition, third party web sites that are accessed through links on the Sites have separate privacy policies and security measures, and Agua Caliente is not responsible or liable for the practices, policies or security measures implemented on these third party web sites.
You hereby acknowledge that Agua Caliente is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.
As noted above, the Sites may contain links to other web sites. Agua Caliente is not responsible for the privacy practices or the content of such web sites, and you are encouraged to view the privacy policies of these other sites as soon as you enter them.
Agua Caliente reserves the right to disclose the personal information of the users of the Sites for any law enforcement purpose at the request of any law enforcement body or in response to a subpoena or as otherwise required by any court or administrative agency. We may also share such information at our discretion if it appears that your actions on the Sites are in violation of the Terms and Conditions of Use, and that disclosure of this information will assist in efforts to enforce the Terms and Conditions of Use or will assist Agua Caliente in connection with any legal proceeding between you and Agua Caliente. Agua Caliente may also provide email addresses to third parties for suppression purposes. Suppression ensures that consumers who have unsubscribed or requested that they not receive e-mail from Agua Caliente also will not receive a Agua Caliente exclusive email via a 3rd party's email marketing.
SALE OF ASSETS
CHANGES TO THIS POLICY
COLLECTION OF PERSONAL DATA FROM CHILDREN
Agua Caliente does not knowingly or intentionally collect any personally identifiable information from, or market to individuals under the age of 21. If you know of a child who has provided us with personally identifiable information, please contact us immediately so that we may identify the information that needs to be removed from our database. No information collected through the Sites from users self-identified as children will knowingly be used for any marketing or promotional purposes whatsoever, either inside or outside Agua Caliente.
COMPLAINTS AND CONTACTING AGUA CALIENTE ABOUT THE SITES
If you believe that Agua Caliente has not adhered to this policy, please send the details to:
Agua Caliente Band of Cahuilla Indians
5401 Dinah Shore
Palm Springs, CA 92264